Category Archives: Content Creation

7 Steps For Optimizing Images

optimizing images

Everybody knows how important images are on webpages. Visual content continues to get more and more popular, making pages that have large blocks of text without any images or video appear ever more outdated. Not to mention, image posts on social media tend to get much more engagement and traffic.

But while you’ve been adding images to your site to enhance user experience, you may have overlooked the SEO advantages that images can provide. Luckily, optimizing images for search engines is simple and it can have a noticeable effect on traffic and rank.
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Posted in Blog Posts, Content Creation, Content Management, Content Writing, Design & Development, Infographics, Internet Marketing, Keyword Research, SEO & Marketing, SEO Copywriting, Website Design | Tagged , , , , , | Leave a comment

Is Facebook’s ‘Instant Articles’ a Game-Changer For Content?

instant articles

One of Mark Zuckerberg’s goals is to make Facebook’s News Feed a “perfect personalized newspaper” for every user. To do this, the News Feed algorithm attempts to show users the updates, birthdays, events and shared stories that it thinks would be most important to them. It follows that news sites have been very successful under this system.

In fact, with so many news sites getting more and more referral traffic from Facebook, the network’s influence has never been more powerful. But what will happen when they finally decide to directly host content instead of having publishers post a link? We’re about to find out.
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Posted in Article Marketing, Blog Posts, Content Creation, Content Management, Content Services, Content Writing, Internet Marketing, Monetization, SEO & Marketing, SEO News, Social Networking | Tagged , , , , , , | Leave a comment

LinkedIn Elevate Leverages Employees For Content Sharing

linkedin elevate

Rule number one of content marketing is to create engaging, valuable and shareable content. At the same time, it’s just as important to make sure that content gets as much visibility as possible by publishing it through various social and professional channels.

When it comes to posting on social media, however, it’s getting harder and harder to get your content seen – even if you’re using paid options. For companies on LinkedIn, a new app could help increase exposure by making it easy for employees to recommend content that promotes visibility on the network.
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Posted in Content Creation, Content Management, Content Services, Internet Marketing, SEO & Marketing, Social Networking | Tagged , , , , , | Leave a comment

Is It Time to Start Addressing Content Blindness on Social Media?

content blindness

A relatively new idea in the content world involves the notion that content marketing will become less and less sustainable for businesses as the amount of content on the internet continues to grow. Respected business consultant Mark Schaefer called the idea content shock last year, and it’s been widely discussed ever since.

While not everyone agrees that content shock is actually something to be worried about, the results of a recent study certainly aren’t encouraging. Basically, readers are adapting to the huge amount of available content by tuning out sponsored posts on social media.
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Posted in Content Creation, Content Management, Content Services, Content Writing, Internet Marketing, SEO & Marketing, SEO News, Social Networking | Tagged , , , , , , | Leave a comment

Content Tool Keywee Promises Unprecedented Audience Targeting

Keywee

The notion that the absolute best content will always get noticed without needing any promotion is slowly fading away. While valuable content will always beat out content of low quality, the sheer amount of content being published every day gives even the best pieces little chance of getting noticed on their own.

As a result, paid strategies such as Facebook post boosting and content discovery platforms have gained popularity by promising to get your content in front of the right people. Now, a new content tool known as Keywee promises to do it better.
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Posted in Content Creation, Content Management, Content Services, Content Writing, Internet Marketing, Monetization, SEO & Marketing, SEO News | Tagged , , , , , , | Leave a comment