Back in December, we reported that Google was adding a mobile usability feature to Webmaster Tools. The feature is designed to help webmasters determine which pages on their site are not mobile-friendly, and it provides suggestions for fixing usability issues.
At the time, it was questionable whether or not Google considered mobile usability to be a ranking factor. Now, however, the search giant has sent emails to webmasters directly indicating that pages not considered mobile-friendly will be “displayed and ranked appropriately.” This makes it clear that mobile usability will affect rank.
Posted in Content Editing, Content Management, Content Writing, Design & Development, Global Software Updates, Internet Marketing, SEO & Marketing, SEO News, Website Design
Tagged Google, mobile search, mobile technology, mobile trends, search engine optimization, search technology, website design
Everybody knows that getting visitors to your website is tough. Unfortunately, keeping visitors on your site is just as difficult. Your content needs to be engaging and concise if it’s going to stand any chance of keeping a reader’s attention. Realistically, most visitors don’t finish written content and many don’t even scroll down at all, so it’s essential to make sure your writing accomplishes goals quickly.
One of the biggest attention-killers is fluffy writing. Content that’s too wordy or full of meaningless filler will no doubt push fickle readers away. Here’s what to avoid:
Posted in Blog Posts, Content Creation, Content Editing, Content Management, Content Research, Content Writing, Freelance Writing, SEO Copywriting
Tagged blogging, content creation, content generation, content writing, editing content, high quality content, SEO copywriting
Many webmasters spend time updating their blog, news section or product pages throughout the year. They often spend a lot of time focusing on building new pages as well. But when was the last time you did a detailed review of your Contact Us page? It doesn’t take long for pages like this to become outdated or irrelevant. You might find you even have some downright incorrect information.
With a new year at hand, it’s the perfect time to go through your important but neglected business pages with a fine-tooth comb. Keep these things in mind when giving your site content the once over.
Posted in Blog Posts, Content Creation, Content Editing, Content Management, Content Writing, Keyword Research, Website Design
Tagged content creation, content writing, editing content, high quality content, unique content, web content
You’ve probably run into it dozens of times: you click on an interesting article headline only to be taken to content that doesn’t exactly fulfill the headline’s promise. Sites that have been labeled as click-bait farms, such as BuzzFeed and Upworthy, are often accused of this. However, even long-standing and reputable publishers have started using misleading headlines to get traffic.
Now, a new study shows that these headlines can have more of an effect on a reader’s interpretation of an article than the text in the article itself – even if the whole article is read.
Posted in Blog Posts, Content Creation, Content Editing, Content Management, Content Writing, Internet Marketing, Monetization, SEO & Marketing, SEO Copywriting, SEO News
Tagged content creation, content generation, content writing, headlines, high quality content, Internet marketing