Category Archives: Freelance Writing

13 Tips For Generating New Blog Post Ideas

blog post ideas

A blog is often the heart of any content marketing campaign. You know that consistently posting new, high-quality blog posts and sharing them through relevant channels can help you generate traffic and brand awareness. But what happens when you run out of blog post ideas?

While writer’s block has been written about many times, the internet in 2015 provides many new, easy ways to generate blog post ideas. Of course, the old standby methods still work as well. Before you start, though, just remember that content shouldn’t be posted just for the sake of posting. Quality is infinitely more important than quantity.
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Posted in Blog Posts, Content Creation, Content Research, Content Services, Content Writing, Freelance Writing, Internet Marketing, Monetization, SEO Copywriting | Tagged , , , , , , , | Leave a comment

6 Tips For Avoiding Filler and Fluffy Writing in Your Content

fluffy writing

Everybody knows that getting visitors to your website is tough. Unfortunately, keeping visitors on your site is just as difficult. Your content needs to be engaging and concise if it’s going to stand any chance of keeping a reader’s attention. Realistically, most visitors don’t finish written content and many don’t even scroll down at all, so it’s essential to make sure your writing accomplishes goals quickly.

One of the biggest attention-killers is fluffy writing. Content that’s too wordy or full of meaningless filler will no doubt push fickle readers away. Here’s what to avoid:
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Posted in Blog Posts, Content Creation, Content Editing, Content Management, Content Research, Content Writing, Freelance Writing, SEO Copywriting | Tagged , , , , , , | Leave a comment

Evergreen vs. Viral Content: Which Is More Effective For Your Brand?

viral content

Every content marketer’s first priority is developing high-quality content. But secretly, all content writers want their pieces to go viral too. Wouldn’t it be nice to write a blog post or create a video that gets tons of views, likes and shares right away, causing thousands of people to visit and convert on your site?

Of course, you don’t want to be a flash-in-the-pan either. Maybe the better strategy would be to create long-lasting, valuable evergreen content that gets a steady stream of traffic over time. Which strategy works better?
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Posted in Blog Posts, Content Creation, Content Management, Content Research, Content Writing, Freelance Writing, Infographics, Internet Marketing, Link Building, Monetization, SEO & Marketing, SEO Copywriting, Social Networking | Tagged , , , , , , | 1 Comment

Microsoft Sway Promises Beautiful Content, Still Needs Work

microsoft sway

Last week, Microsoft introduced Sway, a content aggregation program that allows users to develop visually appealing, interactive presentations without requiring any knowledge of web design. Sway makes it possible to easily combine photos, video, audio and text into content that’s automatically arranged into a format which the user can then make adjustments to.

The program will be the first new app added to the Microsoft Office Suite in about 10 years, but it may need to define its purpose more clearly before it catches on.
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Posted in Content Creation, Content Management, Content Services, Content Writing, Design & Development, Ebook Development, Freelance Writing, Global Software Updates, Infographics, Website Design | Tagged , , , , , , | Leave a comment

Thin Content: What It Is and What to Do About It

thin content

Pierre Far, a Webmaster Trends Analyst for Google, announced last week that an update to the Panda algorithm has begun rolling out. For those that aren’t aware, the Panda algorithm is Google’s way of penalizing spammy sites and moving high-quality content upwards in search engine results.

As many experts have pointed out, this newest update likely increases Google’s ability to recognize and potentially devalue “thin content.” To avoid a huge drop in rank, all webmasters should evaluate their site and correct any thin content.
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Posted in Blog Posts, Content Creation, Content Management, Content Writing, Freelance Writing, Internet Marketing, Keyword Research, Monetization, SEO & Marketing, SEO Copywriting, SEO News, Website Design | Tagged , , , , , , | Leave a comment