Category Archives: Website Design

7 Steps For Optimizing Images

optimizing images

Everybody knows how important images are on webpages. Visual content continues to get more and more popular, making pages that have large blocks of text without any images or video appear ever more outdated. Not to mention, image posts on social media tend to get much more engagement and traffic.

But while you’ve been adding images to your site to enhance user experience, you may have overlooked the SEO advantages that images can provide. Luckily, optimizing images for search engines is simple and it can have a noticeable effect on traffic and rank.
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Posted in Blog Posts, Content Creation, Content Management, Content Writing, Design & Development, Infographics, Internet Marketing, Keyword Research, SEO & Marketing, SEO Copywriting, Website Design | Tagged , , , , , | Leave a comment

Initial “Mobilegeddon” Reports Start To Come In

mobilegeddon

A week ago, Google announced that its mobile-friendly algorithm began rolling out globally. This means that mobile-friendliness is now officially a ranking factor in searches performed on mobile devices. Whether or not this is the “mobilegeddon” some bloggers have deemed it to be, chances are good that your site traffic from Google will be affected in some way.

Indeed, initial reports seem to indicate that a large number of non-mobile-friendly sites have been negatively affected, while some sites that do pass Google’s mobile-friendly test are getting a boost.
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Posted in Content Management, Design & Development, Global Software Updates, Internet Marketing, SEO & Marketing, SEO News, Website Design | Tagged , , , , , | Leave a comment

Bing Quietly Adds Mobile-Friendly Label to Search Results

mobile-friendly

Back in November, Google announced they’d be labeling sites as “mobile-friendly” in the search engine results when those sites meet a specific set of criteria. Later, as you’re probably aware, Google announced they’d be changing their algorithm to rank sites more highly if they’re mobile-friendly. This has many webmasters scrambling to improve their sites’ mobile capacity, as the change will begin rolling out in less than a week.

What you may not have noticed, however, is that Bing has been making the same changes at about the same times.
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Larger Numbers of Americans Only Access the Internet Using Smartphones

smartphones

The fact that mobile devices are taking over an industry once dominated by PCs is a well-established trend. Smartphones have been outselling personal computers for years, and 80 percent of internet users now own a smartphone.

When it comes to people who use smartphones as their only method of accessing the internet, it’s been widely reported that they mostly reside in developing nations where fixed-line broadband is scarce. However, a new report from Pew Research indicates this trend is occurring in America as well.
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Google Provides More Information About Mobile-Friendly Algorithm

mobile-friendly

First came the addition of mobile usability features to webmaster tools. Then it was announced that mobile usability will absolutely become a ranking factor in mobile searches. Then came the announcement that Google’s mobile-friendly algorithm will begin it’s rollout on April 21.

While it may or may not deserve the term that some have given it – “mobilegeddon” – the fact remains that this adjustment could have an even bigger effect than Google’s infamous Panda and Penguin algorithm changes. Now, Google has provided some advice for webmasters trying to prevent the loss of mobile traffic.
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Posted in Backend Development, Design & Development, Global Software Updates, Internet Marketing, SEO & Marketing, SEO News, Website Design | Tagged , , , , , , , | Leave a comment