Last week, an article titled “The White Paper Is Not Dead” appeared in the Huffington Post. It was an interview with John Fox, founder of Venture Marketing, and it defended the use of white papers as an effective marketing technique. Indeed, so many articles have asked “are white papers dead” that it could seem like their usefulness has ended.
However, most of these articles conclude that white papers can be useful for generating leads and getting conversions when done right. But they fail to answer one glaring question: if your white paper is a long piece of content in PDF format, why not just call it an ebook?
Posted in Article Marketing, Content Creation, Content Management, Content Writing, Ebook Development, Infographics, Internet Marketing, Monetization, SEO & Marketing, SEO Copywriting
Tagged content marketing, eBooks, high quality content, Internet marketing, skyscraper content, white papers
It’s that time again. Google’s Penguin 3.0 update has officially rolled out after about a year of silence, and the reactions so far have been mixed. Webmasters and SEOs will likely be doing one of three things as the update takes effect: enjoying a surge in rankings due to a clean link profile, seeing no change in traffic, or scrambling to fix low-quality links.
Fixing spammy links involves either contacting the webmasters that are linking to you or using Google’s disavow tool. Unfortunately, despite much discussion, Google has failed to make it clear when people should actually disavow links.
It’s a question that’s been asked thousands of times in many different ways: will robots eventually perform every human task? While it’s looking more and more like the answer could be “yes,” many would argue that technology could never replicate human creativity. For example, artificial intelligence could never paint the Mona Lisa or write Moby Dick.
Not so fast, though. Article writing software is likely being used by someone right as you read this, and the text it’s creating is indistinguishable from a human’s.
Posted in Article Marketing, Content Creation, Content Management, Content Research, Content Writing, Internet Marketing, SEO & Marketing, SEO Copywriting
Tagged article writing, content creation, content generation, content writing, technology development, unique content
John Mueller recently announced that Google’s Penguin 3.0 update is likely to launch sometime this year. Webmasters won’t really be able to evaluate its effect until after it’s put into place of course, but the repercussions of the update shouldn’t be all that surprising.
SEOs hopefully learned some lessons about spammy linking after Panda 2.0 ended up wreaking havoc with the traffic and rankings for some sites. Despite all the chatter over Penguin, however, nobody can seem to definitively assess the riskiness of link building. Experts disagree about even some of the most “dangerous” tactics.
Posted in Article Marketing, Content Creation, Content Management, Internet Marketing, Link Building, Monetization, SEO & Marketing, SEO Copywriting
Tagged backlinks, black hat SEO, content marketing, Internet marketing, link building, SEO and marketing