Everybody knows how important images are on webpages. Visual content continues to get more and more popular, making pages that have large blocks of text without any images or video appear ever more outdated. Not to mention, image posts on social media tend to get much more engagement and traffic.
But while you’ve been adding images to your site to enhance user experience, you may have overlooked the SEO advantages that images can provide. Luckily, optimizing images for search engines is simple and it can have a noticeable effect on traffic and rank.
Posted in Blog Posts, Content Creation, Content Management, Content Writing, Design & Development, Infographics, Internet Marketing, Keyword Research, SEO & Marketing, SEO Copywriting, Website Design
Tagged image, optimizing content, search engine optimization, search engine rankings, SEO, site traffic
Google is the undisputed king of search. According to the latest numbers from Statcounter, Google had 75.2 percent of the search engine market share in December of 2014. However, while that number is indicative of Google’s domination, it’s actually a significant decrease from the prior month (77.3 percent) and from December of 2013 (79.3 percent). Google’s market share hasn’t been this low since 2008.
So what happened? Well, most experts point to the fact that Mozilla changed it’s default search engine in Firefox to Yahoo last month. Indeed, Yahoo saw a nearly two percent gain.
Posted in Internet Marketing, Keyword Research, Monetization, SEO & Marketing, SEO Copywriting, SEO News
Tagged Firefox, Google, search engine market share, search engine trends, search engines, Yahoo
Many webmasters spend time updating their blog, news section or product pages throughout the year. They often spend a lot of time focusing on building new pages as well. But when was the last time you did a detailed review of your Contact Us page? It doesn’t take long for pages like this to become outdated or irrelevant. You might find you even have some downright incorrect information.
With a new year at hand, it’s the perfect time to go through your important but neglected business pages with a fine-tooth comb. Keep these things in mind when giving your site content the once over.
Posted in Blog Posts, Content Creation, Content Editing, Content Management, Content Writing, Keyword Research, Website Design
Tagged content creation, content writing, editing content, high quality content, unique content, web content
Despite talks of breaking up Google in Europe, search marketers know that it will continue to be the most important search engine in the foreseeable future. Also, as far as browsers are concerned, Google’s Chrome is the most popular in the world.
These facts raise a question that marketers have had to deal with for years: is it worth the time to focus efforts on other search engines? While the answer to this question is “of course,” the Yahoo engine in particular often ends up coming in a distant third behind Bing. Mozilla’s recent announcement has an outside chance of changing that, though.