Category Archives: Link Building

Evergreen vs. Viral Content: Which Is More Effective For Your Brand?

viral content

Every content marketer’s first priority is developing high-quality content. But secretly, all content writers want their pieces to go viral too. Wouldn’t it be nice to write a blog post or create a video that gets tons of views, likes and shares right away, causing thousands of people to visit and convert on your site?

Of course, you don’t want to be a flash-in-the-pan either. Maybe the better strategy would be to create long-lasting, valuable evergreen content that gets a steady stream of traffic over time. Which strategy works better?
Continue reading

Posted in Blog Posts, Content Creation, Content Management, Content Research, Content Writing, Freelance Writing, Infographics, Internet Marketing, Link Building, Monetization, SEO & Marketing, SEO Copywriting, Social Networking | Tagged , , , , , , | 1 Comment

Bing Focusing on Search Apps To Compete With Google

search apps

The latest comScore numbers indicate that Google still has over two-thirds of the search market share, and some people believe that number is actually quite a bit higher. There’s no question that search marketers will need to focus mainly on Google in the near future.

However, between the Bing it On Challenge and the claims that their image search is superior to Google’s, Bing hasn’t been afraid to try grabbing some of that share. Now, however, it seems that Bing will be moving away from pure search and focusing more on search apps in order to compete.
Continue reading

Posted in Content Management, Global Software Updates, Internet Marketing, Keyword Research, Link Building, SEO & Marketing, SEO Copywriting, SEO News | Tagged , , , , , , | Leave a comment

Skyscraper Content: Invest Some Time In Being the Best

skyscraper content

There are seemingly endless ways to make your content stand out when it comes to content marketing. Maybe you can provide a unique perspective or voice that others in your industry don’t have. Maybe your content will get attention because it’s fun and entertaining.

The most basic possibility, however, is that people will link and share your content because it’s the best source for a certain topic. This is where content marketers are using the term “skyscraper content.” While the concept is extremely broad, it could be hugely beneficial for gaining exposure and establishing yourself as an authority.
Continue reading

Posted in Blog Posts, Content Creation, Content Editing, Content Management, Content Research, Content Writing, Ebook Development, Infographics, Internet Marketing, Link Building, Monetization, SEO Copywriting, Website Design | Tagged , , , , , | Leave a comment

Penguin 3.0 Is Here, but the Disavow Tool Remains Mysterious

disavow tool

It’s that time again. Google’s Penguin 3.0 update has officially rolled out after about a year of silence, and the reactions so far have been mixed. Webmasters and SEOs will likely be doing one of three things as the update takes effect: enjoying a surge in rankings due to a clean link profile, seeing no change in traffic, or scrambling to fix low-quality links.

Fixing spammy links involves either contacting the webmasters that are linking to you or using Google’s disavow tool. Unfortunately, despite much discussion, Google has failed to make it clear when people should actually disavow links.
Continue reading

Posted in Article Marketing, Internet Marketing, Link Building, SEO & Marketing, SEO News | Tagged , , , , , | Leave a comment

A Spoonful of Sugar: Why Entertaining Content Is Great For Any Brand

entertaining content

Between programs like The Daily Show and comics sites like The Oatmeal, we’ve been seeing it for years: people love to get a spoonful of humor while learning about important or otherwise “dry” topics. It’s no different with content intended to drive sales.

Content marketers know that entertaining content can be incredibly effective for getting social shares and directing traffic to your site. Sites like Buzzfeed and Upworthy have even made an entire business out of creating sharable, entertaining content. But is it really right for your business? What strategies work the best?
Continue reading

Posted in Blog Posts, Content Creation, Content Editing, Content Management, Content Writing, Infographics, Internet Marketing, Link Building, Monetization, SEO & Marketing, SEO Copywriting, Social Networking | Tagged , , , , , | Leave a comment