Category Archives: Social Networking

comScore Lists Most Used Mobile Apps – Google and Facebook Dominate

most used mobile apps

According to Business Insider, 65.5 percent of the millions of people who use smartphones fail to download any new apps in a given month. This is despite the fact that over 1.4 billion apps are available in Apple’s app store and 1.5 billion are available in Google Play.

Clearly, this data tells us that a majority of smartphone owners prefer to use and revisit a smaller number of apps rather than constantly downloading new ones. While this behavior could change over time, a new report from internet analytics company comScore reflects the current trends.
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Posted in Content Management, Content Services, Internet Marketing, Monetization, SEO & Marketing, SEO News, Social Networking | Tagged , , , , , , | Leave a comment

Is Facebook’s ‘Instant Articles’ a Game-Changer For Content?

instant articles

One of Mark Zuckerberg’s goals is to make Facebook’s News Feed a “perfect personalized newspaper” for every user. To do this, the News Feed algorithm attempts to show users the updates, birthdays, events and shared stories that it thinks would be most important to them. It follows that news sites have been very successful under this system.

In fact, with so many news sites getting more and more referral traffic from Facebook, the network’s influence has never been more powerful. But what will happen when they finally decide to directly host content instead of having publishers post a link? We’re about to find out.
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Posted in Article Marketing, Blog Posts, Content Creation, Content Management, Content Services, Content Writing, Internet Marketing, Monetization, SEO & Marketing, SEO News, Social Networking | Tagged , , , , , , | Leave a comment

Spending on Social Ads to Reach $23 Billion This Year

social ads

Last year, Brian Carter of Moz suggested that every business should spend at least one dollar per day on Facebook ads. He cited how cost-effective the ads can be, pointing out their low cost-per-impression, their sophisticated targeting, and their unprecedented reach capabilities.

As of now, tons of businesses seem to be collectively spending at least that much on ads for Facebook, Twitter, LinkedIn and other social networks. According to a report from digital consulting firm eMarketer, the worldwide spending total could exceed $23 billion in 2015.
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Posted in Content Management, Content Services, Internet Marketing, Monetization, SEO & Marketing, SEO News, Social Networking | Tagged , , , , | Leave a comment

Facebook’s Anti-Fraud Strategies Working to Decrease Fake Likes

fake likes

Fake likes and profiles have been a nuisance on Facebook for years. Instead of earning likes organically, some page owners choose to purchase likes as a way of increasing the perceived popularity of their page. Unfortunately, this shortcut can end up being detrimental to legitimate businesses and has led to accusations that Facebook ads are worthless.

While Facebook has been fighting against fake likes for a long time, it now seems that they’re as close as ever to solving the problem. This is good news for everyone on the social network.
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Posted in Content Management, Global Software Updates, Internet Marketing, SEO & Marketing, SEO News, Social Networking | Tagged , , , , | Leave a comment

LinkedIn Elevate Leverages Employees For Content Sharing

linkedin elevate

Rule number one of content marketing is to create engaging, valuable and shareable content. At the same time, it’s just as important to make sure that content gets as much visibility as possible by publishing it through various social and professional channels.

When it comes to posting on social media, however, it’s getting harder and harder to get your content seen – even if you’re using paid options. For companies on LinkedIn, a new app could help increase exposure by making it easy for employees to recommend content that promotes visibility on the network.
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Posted in Content Creation, Content Management, Content Services, Internet Marketing, SEO & Marketing, Social Networking | Tagged , , , , , | Leave a comment