Tag Archives: advertising

Google Says Mobile Searches Outnumber Desktop, Plans Adwords Updates

mobile searches

According to Google’s internal data, the trend that every webmaster has been preparing for is now a reality: more Google searches are being performed on mobile devices than on desktops in the U.S. It makes sense, as more and more people are using mobile devices as their only access to the internet, and Google’s mobile-friendly algorithm is fully up and running.

But this is only the beginning. Services across the internet are beginning to cater more and more to mobile searches and traffic. As usual, Google AdWords will likely lead the way for advertisers.
Continue reading

Posted in Content Management, Design & Development, Internet Marketing, SEO & Marketing, SEO News | Tagged , , , , , | Leave a comment

Is Facebook’s ‘Instant Articles’ a Game-Changer For Content?

instant articles

One of Mark Zuckerberg’s goals is to make Facebook’s News Feed a “perfect personalized newspaper” for every user. To do this, the News Feed algorithm attempts to show users the updates, birthdays, events and shared stories that it thinks would be most important to them. It follows that news sites have been very successful under this system.

In fact, with so many news sites getting more and more referral traffic from Facebook, the network’s influence has never been more powerful. But what will happen when they finally decide to directly host content instead of having publishers post a link? We’re about to find out.
Continue reading

Posted in Article Marketing, Blog Posts, Content Creation, Content Management, Content Services, Content Writing, Internet Marketing, Monetization, SEO & Marketing, SEO News, Social Networking | Tagged , , , , , , | Leave a comment

Spending on Social Ads to Reach $23 Billion This Year

social ads

Last year, Brian Carter of Moz suggested that every business should spend at least one dollar per day on Facebook ads. He cited how cost-effective the ads can be, pointing out their low cost-per-impression, their sophisticated targeting, and their unprecedented reach capabilities.

As of now, tons of businesses seem to be collectively spending at least that much on ads for Facebook, Twitter, LinkedIn and other social networks. According to a report from digital consulting firm eMarketer, the worldwide spending total could exceed $23 billion in 2015.
Continue reading

Posted in Content Management, Content Services, Internet Marketing, Monetization, SEO & Marketing, SEO News, Social Networking | Tagged , , , , | Leave a comment

Facebook Ads Thriving Despite Skepticism

facebook ads

Anybody involved in online advertising and marketing knows just how huge of a business it is. Internet companies like Google, Bing, Facebook, Twitter and LinkedIn have thousands of people paying to run ads or promoted content on their platforms.

Despite the myriad of advertising options on the internet, however, Google has always severely dominated the competition. Revenue from Google’s AdWords totaled over $59 billion in 2014 – much, much more than any other service. Now, however, it seems that Facebook ads could be catching up, regardless of the backlash seen in some circles.
Continue reading

Posted in Content Management, Content Services, Internet Marketing, Monetization, SEO & Marketing, SEO News, Social Networking | Tagged , , , , , | Leave a comment

YouTube Kids App Makes Its Debut, Still Includes Ads

youtube kids

Last year, we reported that Gmail and YouTube accounts specifically designed for children were in the works. Now that the YouTube Kids app has finally launched, we may now be seeing the beginning of a full-on strategy from Google to develop child-friendly services.

Privacy, data collection and ethical concerns aside, the new app could be good news for parents as well as businesses that cater to small children. Video marketing is incredibly effective, and YouTube Kids may present a new portal by which family-friendly organizations can get some exposure – if they deem it ethical to do so.
Continue reading

Posted in Content Creation, Content Management, Content Services, Internet Marketing, Monetization, SEO News, Social Networking | Tagged , , , , , , | Leave a comment