Tag Archives: content writing

13 Tips For Generating New Blog Post Ideas

blog post ideas

A blog is often the heart of any content marketing campaign. You know that consistently posting new, high-quality blog posts and sharing them through relevant channels can help you generate traffic and brand awareness. But what happens when you run out of blog post ideas?

While writer’s block has been written about many times, the internet in 2015 provides many new, easy ways to generate blog post ideas. Of course, the old standby methods still work as well. Before you start, though, just remember that content shouldn’t be posted just for the sake of posting. Quality is infinitely more important than quantity.
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Posted in Blog Posts, Content Creation, Content Research, Content Services, Content Writing, Freelance Writing, Internet Marketing, Monetization, SEO Copywriting | Tagged , , , , , , , | Leave a comment

6 Tips For Avoiding Filler and Fluffy Writing in Your Content

fluffy writing

Everybody knows that getting visitors to your website is tough. Unfortunately, keeping visitors on your site is just as difficult. Your content needs to be engaging and concise if it’s going to stand any chance of keeping a reader’s attention. Realistically, most visitors don’t finish written content and many don’t even scroll down at all, so it’s essential to make sure your writing accomplishes goals quickly.

One of the biggest attention-killers is fluffy writing. Content that’s too wordy or full of meaningless filler will no doubt push fickle readers away. Here’s what to avoid:
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Posted in Blog Posts, Content Creation, Content Editing, Content Management, Content Research, Content Writing, Freelance Writing, SEO Copywriting | Tagged , , , , , , | Leave a comment

New Year, New Chance to Update Your Old Site Content

site content

Many webmasters spend time updating their blog, news section or product pages throughout the year. They often spend a lot of time focusing on building new pages as well. But when was the last time you did a detailed review of your Contact Us page? It doesn’t take long for pages like this to become outdated or irrelevant. You might find you even have some downright incorrect information.

With a new year at hand, it’s the perfect time to go through your important but neglected business pages with a fine-tooth comb. Keep these things in mind when giving your site content the once over.
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Misleading Headlines Can Influence Readers More Than Actual Content

misleading headlines

You’ve probably run into it dozens of times: you click on an interesting article headline only to be taken to content that doesn’t exactly fulfill the headline’s promise. Sites that have been labeled as click-bait farms, such as BuzzFeed and Upworthy, are often accused of this. However, even long-standing and reputable publishers have started using misleading headlines to get traffic.

Now, a new study shows that these headlines can have more of an effect on a reader’s interpretation of an article than the text in the article itself – even if the whole article is read.
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Skyscraper Content: Invest Some Time In Being the Best

skyscraper content

There are seemingly endless ways to make your content stand out when it comes to content marketing. Maybe you can provide a unique perspective or voice that others in your industry don’t have. Maybe your content will get attention because it’s fun and entertaining.

The most basic possibility, however, is that people will link and share your content because it’s the best source for a certain topic. This is where content marketers are using the term “skyscraper content.” While the concept is extremely broad, it could be hugely beneficial for gaining exposure and establishing yourself as an authority.
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Posted in Blog Posts, Content Creation, Content Editing, Content Management, Content Research, Content Writing, Ebook Development, Infographics, Internet Marketing, Link Building, Monetization, SEO Copywriting, Website Design | Tagged , , , , , | Leave a comment