Tag Archives: evergreen content

Evergreen vs. Viral Content: Which Is More Effective For Your Brand?

viral content

Every content marketer’s first priority is developing high-quality content. But secretly, all content writers want their pieces to go viral too. Wouldn’t it be nice to write a blog post or create a video that gets tons of views, likes and shares right away, causing thousands of people to visit and convert on your site?

Of course, you don’t want to be a flash-in-the-pan either. Maybe the better strategy would be to create long-lasting, valuable evergreen content that gets a steady stream of traffic over time. Which strategy works better?
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