Tag Archives: Facebook

comScore Lists Most Used Mobile Apps – Google and Facebook Dominate

most used mobile apps

According to Business Insider, 65.5 percent of the millions of people who use smartphones fail to download any new apps in a given month. This is despite the fact that over 1.4 billion apps are available in Apple’s app store and 1.5 billion are available in Google Play.

Clearly, this data tells us that a majority of smartphone owners prefer to use and revisit a smaller number of apps rather than constantly downloading new ones. While this behavior could change over time, a new report from internet analytics company comScore reflects the current trends.
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Is Facebook’s ‘Instant Articles’ a Game-Changer For Content?

instant articles

One of Mark Zuckerberg’s goals is to make Facebook’s News Feed a “perfect personalized newspaper” for every user. To do this, the News Feed algorithm attempts to show users the updates, birthdays, events and shared stories that it thinks would be most important to them. It follows that news sites have been very successful under this system.

In fact, with so many news sites getting more and more referral traffic from Facebook, the network’s influence has never been more powerful. But what will happen when they finally decide to directly host content instead of having publishers post a link? We’re about to find out.
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Facebook’s Anti-Fraud Strategies Working to Decrease Fake Likes

fake likes

Fake likes and profiles have been a nuisance on Facebook for years. Instead of earning likes organically, some page owners choose to purchase likes as a way of increasing the perceived popularity of their page. Unfortunately, this shortcut can end up being detrimental to legitimate businesses and has led to accusations that Facebook ads are worthless.

While Facebook has been fighting against fake likes for a long time, it now seems that they’re as close as ever to solving the problem. This is good news for everyone on the social network.
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Is It Time to Start Addressing Content Blindness on Social Media?

content blindness

A relatively new idea in the content world involves the notion that content marketing will become less and less sustainable for businesses as the amount of content on the internet continues to grow. Respected business consultant Mark Schaefer called the idea content shock last year, and it’s been widely discussed ever since.

While not everyone agrees that content shock is actually something to be worried about, the results of a recent study certainly aren’t encouraging. Basically, readers are adapting to the huge amount of available content by tuning out sponsored posts on social media.
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Study Says Video Posts Get the Most Organic Reach on Facebook

video posts

The lack of organic reach on Facebook has been a thorn in the side of many content creators and content marketers over the past year. The percentage of people who organically see posts from brands in their News Feeds – even from brands they Like – is so low that companies have been essentially forced into paying to boost their posts or promote their page.

However, it’s still debatable whether or not Facebook ads are actually effective. So, if you’re still holding out for organic reach, you may want to try creating more video content.
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