Google is no stranger legal action. Since its inception, the search giant has faced all sorts of lawsuits and accusations of wrongdoing. Now, Google is facing what might be its largest legal battle yet, as it prepares to defend itself against European Union charges that it’s been abusing its market power and violating EU antitrust laws.
To add to the legal woes, a new, ill-timed study – backed by Yelp – purports that Google deliberately manipulates search results to stifle competitors, limit consumer options, and draw traffic to their own content and products.
According to Google’s internal data, the trend that every webmaster has been preparing for is now a reality: more Google searches are being performed on mobile devices than on desktops in the U.S. It makes sense, as more and more people are using mobile devices as their only access to the internet, and Google’s mobile-friendly algorithm is fully up and running.
But this is only the beginning. Services across the internet are beginning to cater more and more to mobile searches and traffic. As usual, Google AdWords will likely lead the way for advertisers.
Just as Google has made it essential for your site to be mobile-friendly, another big industry change that promises to benefit all internet users could be on the way. Luckily, just like having a responsive design, it’s probably something you’ve been considering – if not already doing – for quite some time.
Basically, if your site isn’t secure, you could be seeing a drop in search engine rank and a depreciated value in browsers. This means making use of Secure Sockets Layer (SSL) encryption to switch to HTTPS as soon as possible.
Posted in Backend Development, Content Management, Design & Development, Domain Names, Global Software Updates, Hosting, SEO & Marketing, SEO News
Tagged domain name, Firefox, Google, HTTP, privacy, security risks, site traffic, web development
A week ago, Google announced that its mobile-friendly algorithm began rolling out globally. This means that mobile-friendliness is now officially a ranking factor in searches performed on mobile devices. Whether or not this is the “mobilegeddon” some bloggers have deemed it to be, chances are good that your site traffic from Google will be affected in some way.
Indeed, initial reports seem to indicate that a large number of non-mobile-friendly sites have been negatively affected, while some sites that do pass Google’s mobile-friendly test are getting a boost.
Posted in Content Management, Design & Development, Global Software Updates, Internet Marketing, SEO & Marketing, SEO News, Website Design
Tagged Google, mobile industry trends, mobile search, mobile technology, search engine optimization, SEO and marketing