Tag Archives: industry news

Is Facebook’s ‘Instant Articles’ a Game-Changer For Content?

instant articles

One of Mark Zuckerberg’s goals is to make Facebook’s News Feed a “perfect personalized newspaper” for every user. To do this, the News Feed algorithm attempts to show users the updates, birthdays, events and shared stories that it thinks would be most important to them. It follows that news sites have been very successful under this system.

In fact, with so many news sites getting more and more referral traffic from Facebook, the network’s influence has never been more powerful. But what will happen when they finally decide to directly host content instead of having publishers post a link? We’re about to find out.
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Posted in Article Marketing, Blog Posts, Content Creation, Content Management, Content Services, Content Writing, Internet Marketing, Monetization, SEO & Marketing, SEO News, Social Networking | Tagged , , , , , , | Leave a comment

Yelp Exclusivity Ends in Apple Maps Amid Controversy

Yelp

When it comes to business recommendation sites, Yelp is undoubtedly the leader. It currently has around 86,000 local business accounts, and it attracts 135 million monthly visitors. Companies strive for good reviews on the site, as Yelp ratings can have a huge effect on sales.

The Apple Maps app, despite its rocky start, was attracting around 35 million users at the end of 2013. When displaying local search results, the app would only ever show Yelp ratings – until now. This change is important for small businesses, and it comes at a time when Yelp’s reputation is taking some hits.
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Larger Numbers of Americans Only Access the Internet Using Smartphones

smartphones

The fact that mobile devices are taking over an industry once dominated by PCs is a well-established trend. Smartphones have been outselling personal computers for years, and 80 percent of internet users now own a smartphone.

When it comes to people who use smartphones as their only method of accessing the internet, it’s been widely reported that they mostly reside in developing nations where fixed-line broadband is scarce. However, a new report from Pew Research indicates this trend is occurring in America as well.
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Young People Read News Content, But They’re Finding It Differently

news content

It’s a trend we’ve been hearing about for years now: young people are paying attention to the news less and less. This isn’t really surprising, as interest in print media and television news programs have been dwindling for decades.

So, if you’re trying to attract young people to your website using content, are you forced to find a way to make a “boring” niche more entertaining? Should you even resort to mindless but popular listicles à la Buzzfeed? Not necessarily – according to a new survey, news content is actually more popular with millenials than previously thought.
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Google Develops Algorithm That Rewards Factual Accuracy Over Links

factual accuracy

Everybody knows that the internet is full of factually inaccurate, questionable, deceitful or even blatantly untrue information. Some of the biggest portals for content discovery may now be feeling a responsibility to help people weed out inaccurate content.

For example, Facebook recently began displaying a “satire” tag on articles from publications such as The Onion in an effort to prevent people from thinking they’re factually accurate. A new research paper from Google reveals that they might be moving in a similar and completely groundbreaking direction.
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