Tag Archives: original content

Google Displaying Lyrics: Is Knowledge Graph Content Scraping?

knowledge graphy

Even if you’re not familiar with the term “knowledge graph,” you’ve probably had experience with Google’s Knowledge Graph technology. Whenever detailed information about your search pops up directly on the search engine results page, that’s the Knowledge Graph at work. For example, a Google search for “Benjamin Franklin” returns birth and death dates, works written, images and much more in a box placed prominently on Google’s results page.

Yesterday, a digital marketer noticed that song lyrics are showing up in the SERPs. This is great for users but potentially ruinous for lyrics sites.
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Revitalizing Your Blog with Alternative Content Types

alternative content types

You’re a serious blogger. With a background in technical writing and journalism, you supply your readers with a daily dose of thoughtfully-written, highly valuable, easily-actionable content, and you take pride in the fact that you accomplish this task with nothing more than good ole’ fashioned words (and a few pictures, just to keep with the times).

However, you begin to notice your readership numbers dwindling, if only ever so slightly. Comments just aren’t being posted like they used to. Inbound links are becoming increasingly rare, despite your efforts to write content with useful links to peers and competitors.
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Why Your Blog Never Gets Comments

blog comments

According to a study by Jakob Nielson, 90% of users at the average website never contribute a single comment. Just 9% of users comment on occasion, while 1% of users comment frequently.

Although these numbers seem pretty grim, the news is even worse for most bloggers. Nielson calculates that approximately 95% of all blog readers never comment, while 4.9% contribute occasionally and the remaining 0.1% comment frequently. Sadly, given these statistics, odds are quite good that your blog never gets comments, at least not nearly as many comments as you would like.
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How to Write an Interesting Film Review

film review

When it comes to expressing an opinion about a film, everybody’s a critic. However, not everybody can successfully translate their thoughts into an interesting, cohesive review. Writing an interesting film review involves preparation, critical viewing and creative writing.

Knowing the backgrounds of the individuals involved in the movie allows you to create interesting comparisons between the new film and previous work. For example, if you were to write a review of Black Swan (2010), it would be advantageous to take the time to first watch several of the previous filmed directed by Darren Aronofsky.
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Why Aren’t You Blog Commenting Right Now?

Blog Commenting

Regularly making comments on blogs can be a great marketing strategy for almost any website. There are millions of users who read and comment on blogs every day. Smart marketers are able to attract these readers to their website or blog by commenting on blogs related to their topic.

Starting is easy. The only tools required are a computer, a wireless Internet service provider and solid people-relation skills. Having some marketing background to help boost conversations and comments to the next level is good to have as well.
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