Tag Archives: search engine rankings

7 Steps For Optimizing Images

optimizing images

Everybody knows how important images are on webpages. Visual content continues to get more and more popular, making pages that have large blocks of text without any images or video appear ever more outdated. Not to mention, image posts on social media tend to get much more engagement and traffic.

But while you’ve been adding images to your site to enhance user experience, you may have overlooked the SEO advantages that images can provide. Luckily, optimizing images for search engines is simple and it can have a noticeable effect on traffic and rank.
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Google Develops Algorithm That Rewards Factual Accuracy Over Links

factual accuracy

Everybody knows that the internet is full of factually inaccurate, questionable, deceitful or even blatantly untrue information. Some of the biggest portals for content discovery may now be feeling a responsibility to help people weed out inaccurate content.

For example, Facebook recently began displaying a “satire” tag on articles from publications such as The Onion in an effort to prevent people from thinking they’re factually accurate. A new research paper from Google reveals that they might be moving in a similar and completely groundbreaking direction.
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DuckDuckGo and Ello: Will Privacy Concerns Topple the Establishment?

duckduckgo and ello

Apple’s iPhone 6 recently broke sales records, with over 10 million units being sold in a matter of days. This was a big win for Apple, but it’s also a huge opportunity for a much lesser-known company: DuckDuckGo. DuckDuckGo is a privacy-focused search engine that Apple is now allowing users to easily set as their default search tool in iOS 8.

Sometimes described as the “anti-Google,” DuckDuckGo has gained traction because it claims to never track user information. Its rise mirrors that of Ello, similarly known as the “anti-Facebook.” Will privacy be the issue that brings Google and Facebook to their knees?
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Thin Content: What It Is and What to Do About It

thin content

Pierre Far, a Webmaster Trends Analyst for Google, announced last week that an update to the Panda algorithm has begun rolling out. For those that aren’t aware, the Panda algorithm is Google’s way of penalizing spammy sites and moving high-quality content upwards in search engine results.

As many experts have pointed out, this newest update likely increases Google’s ability to recognize and potentially devalue “thin content.” To avoid a huge drop in rank, all webmasters should evaluate their site and correct any thin content.
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Cutts: Location-Based Redirects are Fine

geolocation

Matt Cutts, chief of search spam at Google, is back with a new video in his ongoing series featuring a question-and-answer format. SEO experts worth their salt know that using an excessive number of redirects on any page is a good way to have it lose ranking in Google’s search results.

However, what about a redirect that sends the visitor to a certain webpage based on their location? Cutts says that Google does not affix any specific penalties for this type of redirect, though the devil – as usual – is in the details.
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