Everybody knows how important images are on webpages. Visual content continues to get more and more popular, making pages that have large blocks of text without any images or video appear ever more outdated. Not to mention, image posts on social media tend to get much more engagement and traffic.
But while you’ve been adding images to your site to enhance user experience, you may have overlooked the SEO advantages that images can provide. Luckily, optimizing images for search engines is simple and it can have a noticeable effect on traffic and rank.
Posted in Blog Posts, Content Creation, Content Management, Content Writing, Design & Development, Infographics, Internet Marketing, Keyword Research, SEO & Marketing, SEO Copywriting, Website Design
Tagged image, optimizing content, search engine optimization, search engine rankings, SEO, site traffic
Pierre Far, a Webmaster Trends Analyst for Google, announced last week that an update to the Panda algorithm has begun rolling out. For those that aren’t aware, the Panda algorithm is Google’s way of penalizing spammy sites and moving high-quality content upwards in search engine results.
As many experts have pointed out, this newest update likely increases Google’s ability to recognize and potentially devalue “thin content.” To avoid a huge drop in rank, all webmasters should evaluate their site and correct any thin content.
Posted in Blog Posts, Content Creation, Content Management, Content Writing, Freelance Writing, Internet Marketing, Keyword Research, Monetization, SEO & Marketing, SEO Copywriting, SEO News, Website Design
Tagged content creation, Google, Google Panda, high quality content, search engine rankings, SEO copywriting, thin content
Matt Cutts, chief of search spam at Google, is back with a new video in his ongoing series featuring a question-and-answer format. SEO experts worth their salt know that using an excessive number of redirects on any page is a good way to have it lose ranking in Google’s search results.
However, what about a redirect that sends the visitor to a certain webpage based on their location? Cutts says that Google does not affix any specific penalties for this type of redirect, though the devil – as usual – is in the details.