According to Google’s internal data, the trend that every webmaster has been preparing for is now a reality: more Google searches are being performed on mobile devices than on desktops in the U.S. It makes sense, as more and more people are using mobile devices as their only access to the internet, and Google’s mobile-friendly algorithm is fully up and running.
But this is only the beginning. Services across the internet are beginning to cater more and more to mobile searches and traffic. As usual, Google AdWords will likely lead the way for advertisers.
A week ago, Google announced that its mobile-friendly algorithm began rolling out globally. This means that mobile-friendliness is now officially a ranking factor in searches performed on mobile devices. Whether or not this is the “mobilegeddon” some bloggers have deemed it to be, chances are good that your site traffic from Google will be affected in some way.
Indeed, initial reports seem to indicate that a large number of non-mobile-friendly sites have been negatively affected, while some sites that do pass Google’s mobile-friendly test are getting a boost.
Posted in Content Management, Design & Development, Global Software Updates, Internet Marketing, SEO & Marketing, SEO News, Website Design
Tagged Google, mobile industry trends, mobile search, mobile technology, search engine optimization, SEO and marketing
The fact that mobile devices are taking over an industry once dominated by PCs is a well-established trend. Smartphones have been outselling personal computers for years, and 80 percent of internet users now own a smartphone.
When it comes to people who use smartphones as their only method of accessing the internet, it’s been widely reported that they mostly reside in developing nations where fixed-line broadband is scarce. However, a new report from Pew Research indicates this trend is occurring in America as well.
Posted in Content Management, Design & Development, Internet Marketing, SEO & Marketing, SEO News, Website Design
Tagged industry news, Internet marketing, mobile search, mobile technology, mobile trends, SEO and marketing