After explaining why new pages drop in ranking over time and warning site owners about the dangers of purchasing a spammy domain, Google web spam chief Matt Cutts is back with a new informative video. This time, Cutts is talking about the top 5 mistakes site owners make with their SEO.
While these mistakes are not the most damaging mistakes you could make, they are the most common, according to Cutts. While the video may be geared towards the more inexperienced, many veteran site owners could use this refresher course as well.
Posted in Backend Development, Blog Posts, Content Creation, Content Editing, Content Research, Internet Marketing, Keyword Research, Link Building, Monetization, SEO Copywriting, SEO News, Website Design
Tagged Matt Cutts, search engine optimization, SEO, SEO mistakes, targeted keywords
There’s few things worse than spending hours crafting the perfect post, then finding a great place to put it (with a link back to your site), only to find out that the coveted Page Rank 6 backlink you so dearly wanted pointing at your site is about as worthless as a no follow link from a porn site or some other insignificant website.
Most web developers understand the basics of search engine optimization (SEO) backlinks – get enough links back to your website using a specific anchor text, and you should start to begin ranking well for that anchor text. However, it’s not that easy.
There’s a lot of mystery behind black hat SEO. Most techniques tend to be delegated to the hushed whispers or become quite public when a large company gets caught using them (see the JC Penney fiasco).
This being said, there are many reasons that you should be familiar with the various approaches that are considered to be the “Black Hat” techniques of the SEO world. One of the reasons for understanding these techniques is that it allows you to identify SEO firms that might be trying to trick you into paying for services that are frowned upon. One of the most popular techniques is link cloaking.
Posted in Article Marketing, Internet Marketing, Link Building, SEO Copywriting
Tagged affiliate marketing, backlinks, black hat SEO, link building, link cloaking, search engine optimization, search engine rankings, SEO, SEO and marketing, SEO mistakes
Many internet marketers understand just how lucrative it can be to monetize your website by selling advertising space on the pages of your site. The ads can be either text ads (consisting of a hyperlink embedded into the lines of an article that is related to the hyperlink) or banner ads (graphical ads that act as a link).
Many people are becoming selective with the websites they choose to advertise on, leading web developers to place fake ads on their site. This is common and attracts advertisers by making them believe that other companies are already advertizing on your site.
Posted in Monetization
Tagged advertising, affiliate marketing, blog monetization, monetizing your website, online business, online marketing, pay per click advertising, search engine optimization, SEO and marketing, SEO mistakes, website monetization