Tag Archives: site traffic

7 Steps For Optimizing Images

optimizing images

Everybody knows how important images are on webpages. Visual content continues to get more and more popular, making pages that have large blocks of text without any images or video appear ever more outdated. Not to mention, image posts on social media tend to get much more engagement and traffic.

But while you’ve been adding images to your site to enhance user experience, you may have overlooked the SEO advantages that images can provide. Luckily, optimizing images for search engines is simple and it can have a noticeable effect on traffic and rank.
Continue reading

Posted in Blog Posts, Content Creation, Content Management, Content Writing, Design & Development, Infographics, Internet Marketing, Keyword Research, SEO & Marketing, SEO Copywriting, Website Design | Tagged , , , , , | Leave a comment

HTTPS May Be Essential in the Near Future

HTTPS

Just as Google has made it essential for your site to be mobile-friendly, another big industry change that promises to benefit all internet users could be on the way. Luckily, just like having a responsive design, it’s probably something you’ve been considering – if not already doing – for quite some time.

Basically, if your site isn’t secure, you could be seeing a drop in search engine rank and a depreciated value in browsers. This means making use of Secure Sockets Layer (SSL) encryption to switch to HTTPS as soon as possible.
Continue reading

Posted in Backend Development, Content Management, Design & Development, Domain Names, Global Software Updates, Hosting, SEO & Marketing, SEO News | Tagged , , , , , , , | Leave a comment

Google Provides More Information About Mobile-Friendly Algorithm

mobile-friendly

First came the addition of mobile usability features to webmaster tools. Then it was announced that mobile usability will absolutely become a ranking factor in mobile searches. Then came the announcement that Google’s mobile-friendly algorithm will begin it’s rollout on April 21.

While it may or may not deserve the term that some have given it – “mobilegeddon” – the fact remains that this adjustment could have an even bigger effect than Google’s infamous Panda and Penguin algorithm changes. Now, Google has provided some advice for webmasters trying to prevent the loss of mobile traffic.
Continue reading

Posted in Backend Development, Design & Development, Global Software Updates, Internet Marketing, SEO & Marketing, SEO News, Website Design | Tagged , , , , , , , | Leave a comment

Majority of “Direct Traffic” Could Actually Come From Organic Search

organic search

According an experiment recently conducted by Chicago company Groupon, much of what websmasters believe to be direct traffic might actually be attributable to organic search. It’s well-known that a “direct” visit occurs when a user types a URL or uses a bookmark to access a site, rather than using a search engine.

However, browsers are notoriously bad at reporting direct traffic accurately. Other factors such as a user’s operating system, especially if it’s an older version of iOS, can also contribute to unclear or inaccurate data.
Continue reading

Posted in Content Management, Domain Names, Internet Marketing, SEO & Marketing, SEO News | Tagged , , , , , | Leave a comment

Known Retailers Matter for Product Searchers

retail

A new report published by Search Engine Land indicates that search engine users place the highest level of value on whether or not they are familiar with the retailer when deciding whether to click on results for product searches.

In other words, if an individual’s online storefront is not associated with a major retail brand, they could be fighting an uphill battle to attract conversions even if they offer greater bargains and additional services. What other factors mattered to search engine users when looking for an online product retailer?
Continue reading

Posted in Internet Marketing, Keyword Research, Monetization, SEO Copywriting, SEO News, Social Networking, Website Design | Tagged , , , , | Leave a comment