Tag Archives: social media

Is Facebook’s ‘Instant Articles’ a Game-Changer For Content?

instant articles

One of Mark Zuckerberg’s goals is to make Facebook’s News Feed a “perfect personalized newspaper” for every user. To do this, the News Feed algorithm attempts to show users the updates, birthdays, events and shared stories that it thinks would be most important to them. It follows that news sites have been very successful under this system.

In fact, with so many news sites getting more and more referral traffic from Facebook, the network’s influence has never been more powerful. But what will happen when they finally decide to directly host content instead of having publishers post a link? We’re about to find out.
Continue reading

Posted in Article Marketing, Blog Posts, Content Creation, Content Management, Content Services, Content Writing, Internet Marketing, Monetization, SEO & Marketing, SEO News, Social Networking | Tagged , , , , , , | Leave a comment

Spending on Social Ads to Reach $23 Billion This Year

social ads

Last year, Brian Carter of Moz suggested that every business should spend at least one dollar per day on Facebook ads. He cited how cost-effective the ads can be, pointing out their low cost-per-impression, their sophisticated targeting, and their unprecedented reach capabilities.

As of now, tons of businesses seem to be collectively spending at least that much on ads for Facebook, Twitter, LinkedIn and other social networks. According to a report from digital consulting firm eMarketer, the worldwide spending total could exceed $23 billion in 2015.
Continue reading

Posted in Content Management, Content Services, Internet Marketing, Monetization, SEO & Marketing, SEO News, Social Networking | Tagged , , , , | Leave a comment

Facebook’s Anti-Fraud Strategies Working to Decrease Fake Likes

fake likes

Fake likes and profiles have been a nuisance on Facebook for years. Instead of earning likes organically, some page owners choose to purchase likes as a way of increasing the perceived popularity of their page. Unfortunately, this shortcut can end up being detrimental to legitimate businesses and has led to accusations that Facebook ads are worthless.

While Facebook has been fighting against fake likes for a long time, it now seems that they’re as close as ever to solving the problem. This is good news for everyone on the social network.
Continue reading

Posted in Content Management, Global Software Updates, Internet Marketing, SEO & Marketing, SEO News, Social Networking | Tagged , , , , | Leave a comment

Yelp Exclusivity Ends in Apple Maps Amid Controversy

Yelp

When it comes to business recommendation sites, Yelp is undoubtedly the leader. It currently has around 86,000 local business accounts, and it attracts 135 million monthly visitors. Companies strive for good reviews on the site, as Yelp ratings can have a huge effect on sales.

The Apple Maps app, despite its rocky start, was attracting around 35 million users at the end of 2013. When displaying local search results, the app would only ever show Yelp ratings – until now. This change is important for small businesses, and it comes at a time when Yelp’s reputation is taking some hits.
Continue reading

Posted in Content Management, Internet Marketing, SEO & Marketing, SEO News, Social Networking | Tagged , , , , | Leave a comment

Young People Read News Content, But They’re Finding It Differently

news content

It’s a trend we’ve been hearing about for years now: young people are paying attention to the news less and less. This isn’t really surprising, as interest in print media and television news programs have been dwindling for decades.

So, if you’re trying to attract young people to your website using content, are you forced to find a way to make a “boring” niche more entertaining? Should you even resort to mindless but popular listicles à la Buzzfeed? Not necessarily – according to a new survey, news content is actually more popular with millenials than previously thought.
Continue reading

Posted in Blog Posts, Content Creation, Content Management, Content Research, Content Writing, Internet Marketing, SEO & Marketing, SEO Copywriting, Social Networking | Tagged , , , , , , , | Leave a comment